ekwear2025

What makes a purchase “worth it”? The answer is different for everybody, so we’re asking some of the coolest, most shopping-savvy people we know—from small-business owners to designers, artists, and actors—to tell us the story behind one of their most prized possessions. Who? Phoebe Sung and Peter Buer met and fell in love as fashion school students in mid-aughts Boston. After they…

What makes a purchase “worth it”? The answer is different for everybody, so we’re asking some of the coolest, most shopping-savvy people we know—from small-business owners to designers, artists, and actors—to tell us the story behind one of their most prized possessions. Who? Phoebe Sung and Peter Buer met and fell in love as fashion school students in mid-aughts Boston. After they…